So, you’ve just wrapped up a photo session, and you’re absolutely in love with your portraits. Your photographer has captured your authentic self, and you’re feeling pretty fantastic about it. But now comes the big question: what do you do with these amazing photos? How do you get them out there for the world to see?

I’ve been getting this question a lot lately, especially from clients who want to know how to best utilize their new business portraits. One client, in particular, was eager to figure out how he could use his updated photo across various platforms, both online and in print. So, I thought I’d share some tips on how you can maximize the impact of your business portraits.

Using Your Business Portraits Online

Let’s dive into the online world first. You’ve got this fantastic photo, and you’re probably wondering how to showcase it. Here are a few ideas that I’ve found to be super effective:

Email Signature: One of the simplest ways to start is by adding your business portrait to your email signature. Every time you send an email, your face will be right there at the bottom, alongside your name and contact information. This little touch can go a long way because people tend to do business with those they know, like, and trust. When you finally meet someone in person after corresponding via email, they’ll recognize you right away!

LinkedIn Profile: Next up, update your LinkedIn headshot. It’s quick and easy, and having a fresh profile photo can really make your LinkedIn profile stand out. Trust me, it’s worth it!

Your Website: Don’t forget about your website! Your business portrait should definitely have a spot on your About page. When potential customers visit your site, they want to see the real person behind the business. A friendly face and a little write-up about you can help build that trust.

Social Media: Lastly, use your portrait on your social media profiles. Whether it’s Facebook, Instagram, or any other platform, having a consistent profile photo across all your channels helps people recognize you. When I look up a business online, I love seeing the same face on their website and social media. It makes me feel like I’m getting to know them!

Using Your Business Portraits in Print

Now, let’s talk about print. It’s important to have high-quality files that work for both web and print use. Here are some great ways to utilize your business portraits in print:

Business Cards: Consider putting your portrait on your business cards. I personally have my headshot on mine, and it’s been a game-changer. When I hand someone my card, they can easily remember my face, which helps me stand out.

Marketing Materials: Use your portrait on flyers, brochures, or any marketing materials you’re printing. If you’re working with a good photographer, they should provide you with files that print crisply and clearly.

Billboards: Believe it or not, some of my clients have even used their business portraits on billboards! I’ve worked with a local hospital that features their doctors and surgeons on billboards around town. It’s a fantastic way to build recognition in the community.

Bonus Tip

Before I wrap up, here’s a little bonus tip: make sure you’re working with a photographer who understands how to provide the right files for different uses. I’ve coordinated with printing companies and web designers to ensure my clients get exactly what they need. If your photographer just hands you files and says “good luck,” you might end up with those beautiful portraits sitting unused on your computer.

So, find someone who can be an extension of your marketing team. That way, you can focus on what you do best while they help you get your portraits out there.

I hope these tips give you some inspiration on how to use your brand-new business portraits. Get out there and show the world your authentic self!